I will optimise my life’s moments by the restless and consistent pursuit of learning, development and actions that enable me to help – directly or indirectly – the largest number of people remove their own blockers to tranquillity and achieve their ambitions.

I am passionate about exploring and challenging mental & business models and heuristics. I want people to achieve maximum effectiveness and flow with the minimum effort required.

The core of everything I do is about trying to understand why and how we do what we do, and how we can therefore do it better: using cognitive science to get insight on our human species and our interactions as social creatures. The aim is to improve people’s lives.

I will operate with a lightness of touch and heart – a generosity and empathy – such that I will inspire, engage and enthuse all those that come into contact with me.

I will make my gleaming instance as bright as it can be.